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Analytics

Analytics

Open rates, click tracking, attribution models, and data-driven email optimisation.

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Email Analytics: The Only Metrics That Actually Matter

Open rates are unreliable. Click rates are incomplete. Here's how to build an email analytics framework that actually tells you what's working.

Priya Kapoor·April 10, 2025

Email A/B Testing: A Statistical Approach

Most email A/B tests are statistically meaningless. Here's how to design tests that actually tell you something useful.

Priya Kapoor·January 28, 2026